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DZĪVESZIŅA - the Latvian answer to Danish hygge or Finnish sisu.

Every time I hear about various, mostly old countries made extra famous because of their intangible heritage or ways of living, I ask myself - why isn't Latvia on the lists as well? Whether it's the Danish "hygge", the Finnish "sisu", the Japanese "ikigai" or the Swedish "lagom", it seems Latvians also have a lot to offer. After all - Latvian tribes were one of the last pagans in Europe and our worldview is very much rooted in some crazy-old traditions. So, what if I told you we have our own unique way of living that's just not made popular by the commercialism (yet)?

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